Brand Strategy and Design Services

It’s important to evaluate your brand strategy whenever there are significant changes in your business goals, product or service offering, or when your market or audience changes. A brand refresh can be a great way to signal that your company is doing something different or new.

The main deliverables typically include a logo, brand color palette, typography, visual identity guidelines, and design elements like business cards, packaging, and digital assets for web and social media presence.

Absolutely. Here are links to some exciting rebrands we’ve done for B2B companies in recent years: Nashville Wire & Royal Food

At Phase 3 we work with B2B clients across a variety of industries, including manufacturing, technology, commercial real estate (CRE), professional services, financial services, construction and engineering, energy, and wholesale and distribution. 

A brand strategy involves long-term planning and positioning of a brand in the market, focusing on key elements like messaging, values, and customer engagement.

Brand design translates the strategy into tangible visuals, such as logos, color schemes, and typography that represent the brand identity.

We use market research and competitive analysis to identify market trends, understand the customer journey, and assess competitors’ strengths and weaknesses. This enables us to ensure your brand is well differentiated and resonates with your target audiences. 

B2B strategy is more nuanced than B2C. To be effective, you really have to understand the audiences who influence and sign off on the decision to buy or engage with your brand—so you can speak to their needs in their language. Primary research, like in-depth interviews (IDIs) or moderated online panel discussions) is one of the most valuable tools we use to inform and tailor brand strategy. 

Engage key stakeholders early and often. We use a collaborative workshop and briefing model to ensure that anyone with veto power has a seat at the table from the beginning, so all voices and concerns are heard—and there are no surprises.

Many brands have a variety of valuable assets that they want to continue using post-rebrand. We can apply your new branding to existing digital assets and update key messaging as needed.

We don’t just hand our clients a set of brand guidelines and wish them good luck. We develop a full brand expression, with examples of how the brand guidelines should be brought to life in person and online, in signage, environmental graphics, advertising, point-of-purchase (POP), sales collateral, presentations, and social media.

We can also develop design templates, so your team has a well-rounded toolkit and won’t have to resort to “DIY” anything.

Timelines vary quite a bit depending on the scope of the rebrand. Are we renaming your company? Will the name be trademarked? Are we conducting stakeholder interviews? Are we building a new website? Are there sub-brands and brand architecture to be addressed? How many stakeholders and decision-makers are involved? 

We’ve rebranded companies in less than six months—and have worked on phased rebrands that have taken upwards of a year. What we can guarantee is that every client will receive a detailed roadmap and rebranding checklist based on the scope of their rebrand, and a single point of contact to shepherd them through the process from start to finish.  

As with any marketing initiative, we measure the success of a rebrand based on how well it achieves its objectives. Companies rebrand for different reasons (mergers and acquisitions, leadership changes, repositioning, shift in business strategy) and have different goals in mind (brand perception, morale, engagement, sales growth, customer retention).

We work with clients to establish KPIs prior to the rebrand and can support them (directly or indirectly, depending on what is being tracked) in measuring success long term.  

Branding is rarely one-and-done. Launching a new brand ushers in new opportunities—and we’re here to support you with those as well. Clients may choose to have our team on retainer to support new initiatives as they arise or hire us on a project-by-project basis.