Website Design & Development
Strategy Driven.
At Phase 3, we create digital solutions that connect brands with the right consumers and drive real engagement. Our strategic process ensures that the digital solution we create will serve as a high-performing business tool that will deliver value for both external users and internal stakeholders.
Our approach combines modern design with a deep understanding of usability, information architecture, search engine optimization and analytics. We work collaboratively with our clients to deliver a website that perfectly delivers results.
Web Discovery
Our team will develop the overall site architecture, expressed as a formalized site map diagram utilizing best SEO practices. These diagrams will define the primary, secondary and utility navigation as well as the organization of all content pages throughout the websites. This step will allow us to transition from the high- level conversion path into the actualized messaging and information organization that will achieve completed conversions for each user-set.
- Immersion Session
- Goals & Objectives
- Business Requirements & Timeline
- User Flow
- Content Audit & Recommendations
- Site Map
UX & UI
Understanding who uses your website, what they are looking for and how they want the information delivered to them are critical factors when designing a meaningful web experience.
Our approach to website design will deliver a user-centric online experience for your target audience.
- Content Outline
- Wire Frames
- Content Development, Keyword & Meta Data Planning
- Interface Design Concepts
- Templates & Style Guide
- Responsive Design
Web Development
Upon completion of the Design phase, our development team goes to work to turn design mockups into functioning, responsive websites.
The last phase of the development process is Quality Assurance (QA) testing. Our development team tests all functionality, link validity and performance across major, current devices and browsers, while our design team tests the user interface and gauges the user experience. Once the website has passed QA, it's ready to launch!
Frequently Asked Questions
We always start our process with a website discovery. This allows us to take a deep dive into a client's business, their audiences, their goals, and the needs we need to focus on. We'll immerse ourselves in your brand and industry so that we can deliver a design that will help your brand stand out for all the right reasons. After design, we proceed to development where we focus not only on pixel-perfect implementation but also on building a flexible and functionally solid website.
Yes. We design and develop all of our sites in-house. We can offer design-only in circumstances where a client has an established relationship with a developer. Generally, we find it more efficient to do both in-house. We specialize in WordPress sites but can offer development for other content management systems if needed.
Phase 3’s B2B2C clients face a unique marketing challenge, particularly on their websites, which need to effectively consider the needs and user experience of business clients (B2B) and consumers (B2C). We’ve developed a website discovery and planning process to identify the goals of each user and customize a website experience that lets them achieve their goals.
From that discovery process, we present our B2B2C clients with a wireflow that identifies clear pathways for B2B and B2C audiences, via the navigation, messaging, customized landing pages, portals, and content.
We absolutely can! Here is our Beauflor Project Spotlight.
We handle content strategy for multi-tiered audiences by addressing the unique needs of each audience segment within a structured content plan. Audiences are segmented into distinct tiers based on demographics, behavior, industry vertical, and/or role.
For each tier, we create targeted messaging that is relevant to their specific pain points, challenges, goals, and interests to ensure the content is useful and relevant. We map content to different stages of each buyer or decision makers’ journey and monitor engagement and performance metrics to refine our strategy as needed.
Yes, we integrate marketing automation and CRM tools into our WordPress web solutions. We work with popular platforms like HubSpot, Salesforce, and Mailchimp, enabling seamless data collection, lead tracking, and automated workflows. This helps streamline your marketing efforts and improve customer relationship management directly from your website.
We build SEO-friendly sites. We can offer an array of SEO services, but out of the box our website will be responsive to all major breakpoints, will include HTTPS protocol, will utilize an appropriate hierarchy of headings, will include Robots.txt, will have an accessible XML sitemap, will utilize an intuitive URL structure. After the site is launched, we will review it for page speed issues, 404 pages, and necessary redirects and we will submit the sitemap to search engines
We specialize in creating powerful e-commerce websites built on WordPress. While we excel at developing custom WooCommerce solutions, we also offer Shopify expertise to best match your business needs.
We ensure scalability by using well-coded WordPress themes and plugins, optimizing the database, and maintaining a clean site structure. We choose scalable hosting solutions and implement caching techniques to handle future traffic growth. Additionally, we use child themes and custom post types to make it easy to add new features or content without needing a full redesign.