JELD-WEN Top 10 Awareness Campaign

Multi-Platform Awareness, Unrivaled Metrics.
OVERVIEW

JELD-WEN, a pristine window, and doors manufacturer out of Charlotte, NC, was named in Newsweek’s Top 10 Most Trustworthy Companies. The JW team wanted to showcase their prestige across 5 major US cities they have a large presence in.

Approach

By deploying a digital and traditional multi-platform media campaign, they would promote their most recent accolade and reinforce JW’s presence across communities. Phase 3’s paid media team assembled quickly and strategized a strategic two-month flighted campaign across 8 channels covering programmatic, paid social, geofencing, radio, and OOH in just one week. 

Results

This campaign resulted in a resounding 46 million impressions - surpassing our original estimation of 14-16 million by 206%. Additionally, for the $219,000 invested in the media for brand awareness, the client received nearly $700,000 in media value with the return on metrics.   

The Top 10 Awareness campaign showcases Phase 3’s ability to deliver an impactful and valuable campaigns in a short amount of time.  The P3 team has the media specialists and resources to plan, launch, monitor, and optimize effectively. 

“Recently, the JELD-WEN marketing team was approached by senior leadership to execute a highly targeted awareness campaign in support of a national award. We engaged our partners at Phase 3 and within a few days we were provided with a comprehensive multi-level proposal. Jackie, Amanda, Kendra, Leslie, and rest of P3 team were instrumental in getting creative developed and relevant tactics into market by proposed launch date. Initial metrics indicate a successful deployment, and we appreciate all the work the Phase 3 team put in.”

James Vandenbulcke, Creative Director, JELD-WEN

Services

  • Google Paid Search and Display Network
  • Meta Paid Social
  • LinkedIn Paid Social
  • Agility Geofencing
  • Spotify Podcast + Music Ad
  • iHeart Media Podcast Ad
  • Lamar Digital Billboards
  • The Business Journals Print + Digital Ads
  • The Richmond Times Dispatch Print Ads
  • The San Antonio Current Print Ads.