North Highland Audience Testing

North Highland advertises their consulting services across a multitude of industries, each with distinct audience characteristics. The Phase 3 team identified an opportunity to significantly improve the performance of their LinkedIn account that would boost each industry campaign’s respective average KPIs.

By deploying a six-month audience test, the team identified which targeting structures needed the most attention and adjusted bid strategies accordingly.  Within weeks KPIs spiked and began to drive increased quality traffic to North Highland’s site. 

As a result, Phase 3’s paid media team elevated the account average click-through-rate (CTR) by an impressive 173.74%. Now, all North Highland’s industry campaigns not only meet, but exceed their respective industry averages.  

Implementing tests ultimately allows businesses the ability to make data-driven decisions. Dedication to testing drives future success for partners to gain insight into consumer behavior as well as how the platform best optimizes its assets.