Auro Hotels owns and operates the new AC by Marriott Greenville Downtown in South Carolina, a sophisticated hotel that inhabits the very soul of this South Carolina city. Among its seven new food and beverage offerings, Juniper is a 16,000 square foot rooftop bar & restaurant with purposeful design aimed at creating a comfortable, elegant and unique experience for its patrons.
Phase 3 developed a Brand Strategy and clever messaging that thoughtfully and effectively positions Juniper as the premiere rooftop bar & restaurant in the Upstate for guests wanting an experience that mixes refinement with fun, innovative cocktails with local flair, and an exclusive yet unpretentious vibe. We developed a distinct visual language for Juniper that included dynamic photography, playful illustrations and clever statements.
Juniper exudes elegance and charm with its creative gin-centric cocktail menu and upscale ambiance. Our creative team playfully leaned into gin’s colorful past through storytelling and design as a way to spark curiosity and conversation and further expand the visual language with patterns and textures that more fully connect to the intention of the space.
Ready to kick off your brand's transformation? Contact us to connect with our design strategists and learn more about our creative services.