June, 22 2023 in Article, Marketing
The Ins and Outs of Typography in Website Design

Web designer Jeffrey Zeldman once said, "90 percent of design is typography. And the...

June, 15 2023 in Article, Marketing
The Only 4 Problems Marketing Can Solve

Our clients often ask, “What can Phase 3, a marketing and communications company, do...

June, 8 2023 in Marketing
What's In A Name? How Company Names Build Brands

What do the words Google, Xerox, Uber, and Photoshop have in common? They are all...

June, 6 2023 in Project Spotlight
Project Spotlight: Happy Helpings

After Phase 3 successfully rebranded Georgia Department of Early Care and Learning’s...

June, 2 2023 in Marketing, Tips
7 Tips for Staying on Budget When Working with a Marketing Agency

NOTE: This article is an update of this article originally published in 2020. If...

May, 25 2023 in Marketing, Print
Avoid These Common Mistakes When Printing Large-Format Products

Even as our attention moves increasingly to the screens in our hands, the business...

May, 11 2023 in Marketing, Collateral
Ten Questions to Ask When Purchasing Exterior Signage for Your Business

When you open a new brick-and-mortar business location, one of the most important...

May, 4 2023 in Marketing, Collateral
The Ins and Outs of Sales and Marketing Collateral

In many companies, there is a natural push-and-pull between the sales and marketing...

April, 27 2023 in Marketing, Buyer Persona
Could You Find Your Ideal Customer in a Crowd? Your Brand has a Type: Creating Your Buyer Persona

In the online dating world, we create a profile that we hope will attract the right...

April, 20 2023 in News, Marketing, Awards
Phase 3 Named to The 2022 Wide-format Impressions 150

We are thrilled to announce that we’ve been named to The 2022 Wide-format Impressions

April, 13 2023 in Marketing, AI
Exploring the AI Marketing Revolution

We use artificial intelligence (AI) technology every day. We use it when we tell...

April, 7 2023 in Marketing, Branded Merchandise, Promotional Products
2023 Trends in Branded Merchandise

Recently we attended the Advertising Specialty Institute Show to learn about the new...