Marketing Services Collective Takes Home Award for Ingersoll Rand R-Series Launch Campaign
ATLANTA (May 16, 2017) – Phase 3 Marketing and Communications, an end-to-end marketing, PR, creative, digital, print and marketing logistics service provider, has won a BMA Carolinas 2017 ProAds award for their work on the Ingersoll Rand R-Series launch campaign. The BMA Carolinas ProAds Awards rewards the best B2B marketing campaigns in the Carolinas. Each entry is judged on objective, strategy and results, and is recognized by quality of work, not just the top submissions in a category.
Ingersoll Rand is a global producer of industrial air products, material handling technologies, refrigeration and air conditioning systems. After a successful European launch of one of its latest products, the Next Generation R-Series compressor, Ingersoll Rand needed to execute another widespread launch to continue product growth. Known by its maxim to inspire progress, the company challenged Phase 3 Marketing and Communications to cultivate a campaign for its North American brand. Alongside poster mailings and webinars introducing the Next Generation R-Series compressor, Phase 3 crafted the Red Knight Campaign. The Red Knight helps distributors stay three moves ahead with the intelligence they need to leap over, capture and defend sales territory like never before. Each kit was complete with customized box, product brochure, marketing materials and coasters printed with augmented reality triggers that gave distributors a virtual view of the R-Series compressor.
“We are thrilled to bring home a BMA Carolinas 2017 ProAds award,” said Jim Cannata, executive vice president of agency services at Phase 3 Marketing and Communications. “Our goal was to create a compelling launch narrative, inform and motivate Ingersoll Rand’s internal and distributor sales teams, and deliver supporting materials that concisely and effectively explain the product to their customers. This award validates our team’s hard work.”
ABOUT PHASE 3 MARKETING AND COMMUNICATIONS
Founded in 2001, with offices in Atlanta, Charleston, Charlotte, Dallas and Nashville, Phase 3 Marketing and Communications is a leading provider of marketing services and solutions from IDEATION to EXECUTION to corporations throughout the United States. Phase 3 is a marketing services collective offering six Centers of Excellence: Branding, Marketing, Digital, Public Relations, Print and Marketing Logistics.
Headquartered in Atlanta, the firm is recognized annually as a top 20 marketing services firm by the Atlanta Business Chronicle. Additional accolades include 6th place on the list of Best Places to Work by the Charlotte Business Journal, as well as the no. 202 printer in North America by the flagship Printing Impressions 400.
For more information, visit us at: www.phase3mc.com, or join the conversation on Facebook, Instagram, LinkedIn and Twitter.
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Media Contact:
Mary Reynolds
Senior Vice President, Public Relations
Phase 3 Marketing & Communications
Office: 404.367.9898 x610
Cell: 404.290.8383
Mary.Reynolds@phase3mc.com