A strike of genius, Phase 3's latest fabrication retail display features an extravagant "Le Bowling"-themed retail suite for the Jacquemus and Neiman Marcus collaboration pop-up event located at its Northpark Mall, Dallas, TX location.
Inspired by the bright energy of the “Le Petit Turismo” bowling ball bag, this campaign features shades of vibrant yellow and an operational bowling game for visitors to channel their inner competitor.
In partnership with Studio 214, Phase 3 spared no effort in bringing this campaign to life. In a little over a month with over 500 man hours, Phase 3's fabrication print production team developed, fabricated, printed and installed three different displays throughout the store.
The window display even included motorized bowling pins that allowed for an in-motion, eye-catching experience as guests were entering the store.
“We are delighted to partner with Jacquemus to debut their first-ever immersive experience in Dallas,” shared Jodi Kahn, VP, Luxury Fashion, Neiman Marcus.
No detail was too small when it came to this avant-garde pop-up display that include laser-engraved bowling balls and 12 gallons of custom paint speciality picked to match the featured yellow Jacquemus bowling ball bag.
