Our strategy? Appeal to the self-directed young professionals of “Technology Park”, who are entrepreneurial in spirit or practice; the ones who eschew “rise and grind” culture in favor of a more balanced and meaningful work life of their own design. Invite them to “step into the story” and see themselves in a brand narrative and identity that nods to the hero’s journey: the call to adventure, the crossing of thresholds, helpful guides, gifts, and transformation.
“Broadstone Peachtree Corners calls you—creators of content, instigators of innovation, builders of better worlds—to live inspired and uncompromised, in a city made for dreamers,” the brand narrative begins.
Pointing “Happily ever upward”, the brand expression features an assemblage of earth tones and textures, forest imagery, and subtle nods to hand-drawn maps, in addition to curated photography that captures the community’s unique urban/forest locale and high end portfolio of amenities.
