Chateau Elan

Chateau Elan is a winery and resort on 3,500 acres in the foothills of North Georgia with five chef-driven restaurants, a speakeasy and bourbon bar, cafes, and daily tea service, in addition to all the traditional spa amenities and meeting spaces. Following a $25m renovation—and a global pandemic—they were looking to solidify a brand position and strategy that would set them apart from the many other luxury resorts within driving distance. 

Phase 3 facilitated an all-day Brand Vision Workshop, including a rapid-fire SWOT analysis, with the resort’s Executive Team to explore their vision for Chateau Elan, followed by competitive research to inform our positioning strategy. Homing in on food and wine as a source of celebration and renewal, our strategy team proposed the big idea “Fill Your Cup” to underpin the resort’s new brand and messaging strategy.   

 
To bring the "Fill Your Cup" concept to life, our creative team directed a photoshoot capturing the essence of Chateau Elan, newly positioned as the go-to source for “food, wine, and deliciously good times.”  With custom photography and a fresh messaging platform, we developed a series of ads for Meta, Google, and Sojern, targeting both business and leisure travelers.  

To further refine our ad targeting and messaging, we leveraged Chateau Elan’s current customer lists and layered on in-depth keyword analysis to leverage key terms audiences use and respond to when searching for resort getaways. 

Within seven months, the campaign generated 17,017,527 impressions and over 476,000 website visits, driving revenue of $1,944,032 and exceeding the Travel & Hospitality industry average click-through-rate (CTR) for search campaigns by 484% and for Meta campaigns by 267%. Throughout the seven months, the campaign also exceeded the Travel & Hospitality industry average cost-per-click (CPC) for search campaigns by 72% and for Meta campaigns by 68%.