Our team not only developed the name for the new rate, NiteFlex, but also crafted a complete launch campaign strategy that promotes the benefits of electric vehicle adoption: Online display, out of home media relations, brochure, and email, all leading to a microsite. There, consumers get an introduction to EVs and at-home charging, as well as numerous resources for taking the next step toward an all-electric commute—tax incentives, charging stations, dealerships, and more.
In order to create a compelling campaign, we designed and developed a progressive visual expression and complete messaging framework, all focused on dispelling myths about EVs while highlighting key benefits for adoption. Now Cobb EMC is an active participant in the EV conversation with consumers.
The Phase 3 team immersed themselves in our industry and took the time to understand our consumers. Their creative approach resonated with our audience and helped us achieve our strategic goals.