Media Planning & Paid Media Management

We start by understanding your business and your target audiences. Who are the key decision-makers? Who influences their decision making? How long is the purchasing journey—and what happens at each stage, from awareness to intent to buy?

With a clear picture of the buyer journey, we develop a media strategy to meet your audience where they are. Depending on a client’s goals—and their industry and vertical--B2B paid media plans might include paid search, programmatic display, LinkedIn, and trade media placements.

For B2B clients, we recommend a variety of industry-specific programmatic platforms with powerful targeting capabilities. When appropriate, we also leverage broader networks like Google Display Network (GDN) to reach key decision-makers where they engage with professional content.

Yes, LinkedIn allows us to target specific industries, job functions, and seniority levels, to ensure your ads reach the decision-makers that matter most to your business.

To balance brand awareness and lead generation, we develop a strategy that integrates both goals. Brand awareness efforts, best achieved through programmatic display and CTV, will have a distinct set of messaging, while conversion-focused tactics (typically leveraging paid search and paid social) will have another.

We measure effectiveness based on how well a campaign meets its goals, typically looking at key performance indicators (KPIs) like site visits, lead form submissions, subscriber counts, cost per lead (CPL), conversion rates, and overall engagement with gated content.

Yes. We have a variety of case studies that demonstrate how we’ve successfully driven both brand awareness and lead generation for B2B clients in industries such as manufacturing, technology, and professional services such as JELD-WEN.

We tailor paid search and social strategies to showcase your brand’s unique value propositions, targeting high-intent consumers and ensuring a premium brand presence across all paid channels. 

We use advanced audience segmentation, behavioral targeting, and geo-targeting to ensure your ads reach high-income, high-intent travelers who are most likely to book a stay at a luxury hotel like yours.

Yes, we can integrate our paid media efforts with your CRM to deliver personalized ads that target previous guests, enhance loyalty and drive repeat bookings.

For our luxury and consumer brand clients, we focus on metrics such as conversions, cost per acquisition (CPA), return on ad spend (ROAS), as well as website engagement, to ensure that campaigns are driving real business results.

Absolutely. We can share case studies of clients for whom we’ve developed and managed effective paid media campaigns resulting in sales and brand engagement. Here is one from Chateau Elan Winery & Resort!

We utilize data-driven insights to continuously optimize ad placements, audience targeting, and bidding strategies to ensure high visibility without sacrificing return on investment.